{"id":982,"date":"2016-05-17T01:06:58","date_gmt":"2016-05-17T01:06:58","guid":{"rendered":"https:\/\/firsteval.com\/?p=982"},"modified":"2020-06-17T00:13:29","modified_gmt":"2020-06-17T00:13:29","slug":"what-does-it-mean-to-be-data-driven","status":"publish","type":"post","link":"https:\/\/firsteval.com\/what-does-it-mean-to-be-data-driven\/","title":{"rendered":"What Does it Mean to be Data Driven?"},"content":{"rendered":"

When organizations and decision-makers use data to drive decisions – rather than anecdotes, \u201ctheir gut,\u201d or inertia – they are being data driven.\u00a0 Masquerading as other monikers, such as evidence-based decision making, being data driven requires organizational commitment to follow the lead of data towards greater efficiency, increased profits, and providing clients with a value add.<\/p>\n

Three organizations in three different sectors are carrying the data-driven flag.<\/p>\n

Mary Juetten of EvolveLaw<\/a> nicely sums up why law firms<\/strong> need key performance indicators (\u201cKPIs\u201d) \u2013 \u201cmeasure or perish<\/a>.\u201d\u00a0 By measuring indicators such as client satisfaction, firm culture, productivity, profitability, and performance, this information can mean make or break for law firms.\u00a0 My favorite that she discusses<\/a> \u2013 measuring a firm\u2019s cost of client acquisition.\u00a0 If it takes $2,000 to land a new $1,000 client, then, well, you do the math\u2026\u00a0 Aggregating new client acquisition costs firm wide is a wise metric.\"\"<\/p>\n

Marketing firms<\/strong> are the originators of KPI measurement, and Ideas Collide Marketing and Communications<\/a> does an amazing job of providing KPI data to their high-tech clients.\u00a0 Whether the data are views and clicks from an email campaign, or memberships in a points \/ reward system, successful marketing campaigns can\u2019t grow and flourish if KPIs can\u2019t be measured.<\/p>\n

The social sector<\/strong> is becoming more and more data-driven.\u00a0 A few weeks ago, many of us evangelizing data to the nonprofit sector gathered in Chicago at the Do Good Data<\/a> meeting.\u00a0 As Steven Mac Laughlin says in his forthcoming book<\/a>, \u201cBig Data is completely transforming how companies drive their decision making, but most nonprofit organizations are unprepared to make the most of this opportunity.\u201d\u00a0 One local nonprofit is \u2013 Read Better Be Better<\/a>.\u00a0 The Read Better Be Better program uses trained 8th grade student volunteers to implement a structured reading program to 3rd grade students.\u00a0 The program\u2019s mission is to help children improve their literacy skills and become better learners.\u00a0 Better yet, they\u2019re committed to measuring their progress, as discussed here<\/a>.\u00a0 Read Better Be Better is awash in data that measures student achievement and changes in student attitude \u2013 and they’re making decisions based on data.<\/p>\n

Being data-driven takes a commitment \u2013 but yields immensely better results than the alternative.<\/p>\n","protected":false},"excerpt":{"rendered":"

When organizations and decision-makers use data to drive decisions – rather than anecdotes, \u201ctheir gut,\u201d or inertia – they are being data driven.\u00a0 Masquerading as other monikers, such as evidence-based decision making, being data driven requires organizational commitment to follow the lead of data towards greater efficiency, increased profits, and providing clients with a value …<\/p>\n

What Does it Mean to be Data Driven?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":3,"featured_media":6165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[77,78,79,80,81,82],"yoast_head":"\nWhat Does it Mean to be Data Driven? - FirstEval-Melissa Kovacs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firsteval.com\/what-does-it-mean-to-be-data-driven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does it Mean to be Data Driven? - FirstEval-Melissa Kovacs\" \/>\n<meta property=\"og:description\" content=\"When organizations and decision-makers use data to drive decisions – rather than anecdotes, \u201ctheir gut,\u201d or inertia – they are being data driven.\u00a0 Masquerading as other monikers, such as evidence-based decision making, being data driven requires organizational commitment to follow the lead of data towards greater efficiency, increased profits, and providing clients with a value … What Does it Mean to be Data Driven? 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